About Us
Two experts. One goal.
Great technology without clear messaging doesn't convert. Great messaging without solid technology doesn't scale. Ursta Web Solutions is built to do both.
We're Katy and Mike Ursta, a husband-and-wife team running a family-owned business. Most agencies hand you off: you get a developer who doesn't think about messaging, or a marketer who can't build. We cover both ends of the same problem. Katy leads strategy and messaging. Mike handles the technology, tracking, and data.
We work side by side and lean on each other's strengths, and we never outsource your work. No account managers, no junior handoffs, no contractors you've never met. Every time you reach out, you're talking directly with Katy, Mike, or both of us.
Technology & Development
Mike Ursta
Mike has spent 20+ years building software, from enterprise systems serving over a million users to the websites, applications, and platforms he builds for founders and small businesses today.
Before Ursta Web Solutions, he spent over a decade as a senior systems integration consultant, architecting Microsoft, SharePoint, and ASP.NET platforms for enterprise clients in high-stakes, deadline-driven environments. That background brings enterprise-grade security, architecture, and reliability to every project, no matter the size.
Today he's a Kajabi Expert and a member of the Lovable Partner Program, and he builds across WordPress, Shopify, Squarespace, Thinkific, and fully custom code. Because he isn't tied to one platform, clients get the right tool for their business rather than whatever an agency happens to use. He also builds AI-powered tools and is frequently brought in to rescue and complete projects other developers abandoned or misbuilt.
- Kajabi
- Custom Applications
- React
- TypeScript
- .NET / C#
- AI Integrations
- Supabase
- Stripe
- Platform Migrations
- SharePoint
- WordPress
- Shopify
- HTML/CSS/JavaScript
Brand Strategy & Messaging
Katy Ursta
Katy has spent 15+ years in brand strategy, storytelling, and marketing, helping businesses find the words they've been trying to articulate for years.
She works with founders whose ideas feel like a tangled ball of yarn, taking unstructured thoughts and shaping them into clear, cohesive, high-converting messaging that feels true to who they are. Brand story, website messaging, email strategy, and launch planning are where she leads.
Her belief is simple. Every business grows faster when story is the central strategy. Vision, voice, and strategy working together, so an audience instantly understands who you are, what you do, and why it matters.
- Brand Strategy
- Messaging
- Copywriting
- Email Strategy
- Launch Planning
- Story Selling
How we work
Build. Communicate. Grow.
The two halves aren't separate services bolted together. They're one process.
Build
Websites, applications, and systems engineered to perform and scale.
Communicate
Messaging and brand strategy that make what we build connect and convert.
Grow
SEO, automation, and long-term support that compound over time.
Let's Talk
Pittsburgh-based, working with clients nationwide.
Let's build something that lasts.
Tell us what you're working on. We'll tell you honestly whether we're the right fit.
412-992-0855 · info@urstawebsolutions.com