The challenge
Bob Simpson is a leading authority in mortgage-based anti-money-laundering compliance training. He needed more than a website. He needed an integrated Kajabi environment capable of delivering a high-stakes, regulatory-driven curriculum with clarity, professionalism, and ease of use, serving banks, credit unions, and mortgage lenders across the United States.
The solution
We designed and developed a brand new Kajabi website aligned to a modern, authoritative financial-compliance aesthetic, built a comprehensive online AML training course, and created the email marketing systems, automations, and funnels needed to support enrollment and ongoing engagement. Because Kajabi does not natively support mega menus, we custom-coded one from scratch using JavaScript, jQuery, and CSS, giving the site a more sophisticated navigation than the platform offers out of the box. The course architecture included modules, lessons, video hosting, assessments, and certification pathways.
What we built
- Full Kajabi site design and development
- Custom-coded mega menu navigation built with JavaScript, jQuery, and CSS to overcome Kajabi's native limitations
- Course architecture with modules, lessons, and video hosting
- Assessments and certification pathways
- Lead generation landing pages and opt-in forms
- Automated email sequences for onboarding and nurturing
- Sales funnel from awareness through purchase and completion
- Conversion-optimized messaging
- Responsive, mobile-optimized layouts
Built with
- Kajabi
- JavaScript
- CSS
- jQuery
- HTML
The outcome
The result is a streamlined, professional training platform that communicates expertise, builds trust with financial institutions, and delivers a high-quality, compliance-driven learning experience from start to finish.
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