Ursta Web Solutions partnered with Bob Simpson, a leading authority in mortgage-based anti-money-laundering (AML) compliance training, to build the complete digital ecosystem for Daylight AML—a specialized training platform serving banks, credit unions, and mortgage lenders across the United States.
Bob needed more than a website; he needed an integrated Kajabi environment capable of delivering a high-stakes, regulatory-driven curriculum with clarity, professionalism, and ease of use. Working closely with him, I designed and developed a brand-new Kajabi website, built a comprehensive online AML training course, and created the email marketing systems, automations, and funnels required to support enrollment and ongoing customer engagement.
The project included:
Full Kajabi site design and development, aligned to a modern, authoritative financial-compliance aesthetic
Course architecture and build-out, including modules, lessons, video hosting, assessments, and certification pathways
Lead generation systems, including landing pages, opt-in forms, and conversion-optimized messaging
Automated email sequences for onboarding, nurturing, and client communication
Sales funnel design, from initial awareness through purchase and course completion
Responsive, mobile-optimized layouts for seamless access across devices
The result is a streamlined, professional training platform that communicates expertise, builds trust with financial institutions, and delivers a high-quality, compliance-driven learning experience from start to finish.
Bob was outstanding to collaborate with, and his deep industry expertise made this project both meaningful and impactful.