The challenge
Katy Ursta is a sales mentor, speaker, and Amazon bestselling author who helps direct sellers and women entrepreneurs use storytelling to grow their businesses. Her online presence was fragmented across multiple tools. She needed a single, custom platform that could serve public audiences, paying members, affiliates, and internal operations at once, while carrying her storytelling philosophy across every surface, from the homepage to the course player to the affiliate dashboard.
The solution
We designed, built, and shipped a complete production full-stack web application entirely in Lovable, with no separate CMS or design tool. Marketing content, commerce, membership, affiliate operations, and internal CRM all share one codebase, one design system, and one data model. The result feels like a custom-built product rather than a configured template, built on a modern React and TanStack Start architecture with a Supabase database, Stripe payments, gated course delivery, a built-in affiliate program, and a bespoke branded email system.
What we built
- Full-stack web application designed, engineered, and shipped entirely in Lovable
- Custom Editorial Heritage design system for a luxury, magazine-like brand feel
- Supabase database with row-level security and custom session validation on every protected request
- Stripe embedded checkout with webhook-driven fulfillment and a one-step post-purchase account creation flow
- Members-only course portal with a lesson player, progress tracking, and server-gated video and downloads
- Complete built-in affiliate program with referral attribution, commission tracking, and payout management
- Interactive Sales Style Quiz lead magnet with personalized emailed results
- Bespoke admin CRM for leads, clients, orders, affiliates, and applications, with no third-party software
- Custom React Email system for the full auth and transactional lifecycle, with MailerLite newsletter sync
Built with
- Lovable
- React
- TypeScript
- TanStack Start
- Supabase
- Stripe
- Tailwind CSS
- MailerLite
The outcome
The completed platform demonstrates what becomes possible when a full-stack application is designed, engineered, and shipped entirely in an AI-assisted environment. It unifies brand storytelling, commerce, membership, affiliate operations, and internal CRM into one cohesive application, combining sophisticated editorial design, custom full-stack engineering, gated course delivery, and branded email automation into a personal, on-brand experience.
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