The challenge
PFC3 is the nutrition and behavioral change method built by Carrie Lupoli and Mark Macdonald. Carrie Lupoli is a nutritionist, behavioral specialist, and international award-winning educator and speaker. Mark Macdonald is a world-renowned nutrition and fitness expert and global speaker. Together they needed a modern digital platform that reflected the strength of their brand and could scale their signature programs, a Kajabi ecosystem that communicated their mission clearly and guided visitors into the right program without friction.
The solution
We designed and developed a fully custom Kajabi website, course, and membership platform built around their two core offers, 100 Days of 1% and The 28-Day Jumpstart, with clear messaging and an intuitive path into the right program. Beyond the website, the complete course structure was built inside Kajabi, and Zapier and ActiveCampaign were integrated to automate onboarding, tagging, segmentation, and program access.
What we built
- Custom Kajabi website design and build
- Course development and content architecture
- Membership platform setup and access control
- Automated sales funnels and checkout flows
- ActiveCampaign segmentation and follow-up automations
- Zapier workflows connecting Kajabi and backend systems
- Mobile-optimized layouts
- Conversion-focused UX
Built with
- Kajabi
- ActiveCampaign
- Zapier
The outcome
The final platform gives Carrie and Mark a scalable digital foundation to grow their coaching programs and serve their community with a professional, cohesive experience.
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