Scaped Outdoors
The challenge
Kevin and Sarah Griffith built Scaped Outdoors around a simple philosophy: stay intentionally small, deliver an exceptional client experience, and personally oversee every project from consultation to final walkthrough. They needed a website that communicated that philosophy as much as it showcased their work, giving prospective clients confidence they are working directly with the owners, not a large contractor with rotating crews. Beyond brand, they needed a better system for attracting, qualifying, and managing new leads.
The solution
We designed and developed a completely custom website in Lovable with an immersive, premium user experience: rich photography, refined typography, elegant animations, and intuitive navigation. Each service received its own dedicated landing page with comprehensive on-page SEO built for visibility across Westmoreland County and the greater Pittsburgh area. The centerpiece is a fully custom Interactive Project Estimator that replaces the traditional contact form with a guided project planning tool.
What we built
- Custom website designed and developed in Lovable
- Multi-step Interactive Project Estimator with dynamic investment range calculations
- Structured lead qualification and project intake workflow
- Individual SEO landing pages for each service
- Brand storytelling centered on a family-owned business
- Project portfolio and gallery system
- Comprehensive on-page and technical SEO
- Google Analytics and Search Console integration
- Responsive design across desktop, tablet, and mobile
Built with
- Lovable
- Google Analytics
- Google Search Console
- SEMRush
- Google Workspace
The outcome
The finished platform is far more than a marketing brochure. The estimator gives homeowners a realistic investment range before they ever book a consultation, while turning every completed estimate into a structured lead with contact details and full project specifications. Instead of vague contact requests, Kevin and Sarah begin each conversation with detailed project information already organized, letting them prepare, prioritize qualified opportunities, and deliver a more personal experience from the first interaction.
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